2019 Reset Conference

Sponsored by Pixellu

A hook is really the reason why. It's the compelling reason that encourages a prospect or customer to take the action you’re requesting. It doesn't matter what the purpose of your Facebook ad is. Maybe you're trying to generate leads, or you're asking people to book you , or you want them to visit your site, or watch your Facebook Live. There are lots of different calls to action that we can make in our Facebook ads, but the reason that people take action is the why. In my presentation, we're going to talk about marketing hooks, and I’ll share many different marketing hooks that you can use in your ads.